In chess, there is a concept called Perpetual Check, which is when a player can force a tie in a game if she can force an unending series of checks.
I chose the name Perpetual Chess, for my podcast and chess teaching business, as a play on this concept, with a nod to the rich and enduring history of chess. After all, chess has been around for over 1600 years, was founded on the other side of the world (in what is now India), and is played in every country. In recent years, chess is only gaining in popularity, and as a master level chess player, enthusiastic chess teacher and host of a popular chess podcast, I try to do my part to make sure that chess will be popular Perpetually. 😀